Wednesday, May 19, 2010

What is the John Stalvey Funnel?

The John Stalvey funnel is a marketing system used to promote the new network marketing company, Numis Network. Numis Network markets assets – or money – as their main product.

So instead of buying consumables like juice or vitamins, or cleaning products, like the majority of network marketing companies, Numis Network allows you as the distributor to collect assets: modern issue silver and gold graded numismatic coins.

The John Stalvey funnel is blind funnel.


In marketing terms, what this means is that you won't be able to find out what the product is UNTIL you opt-In and start going through the funnel. The reason this works in terms of marketing is because it creates curiosity that the website visitor wants to satisfy.

The John Stalvey marketing funnel is also a 2-step process. So the first opt-in asks only for name and email, and then there is a longer form application to continue to the realheart of the marketing funnel.

This works well because you get a higher conversion on the front end by asking for less details,and you get higher quality leads on the back end, because the funnel filters out most of the tire kickers.

Once inside the funnel, there are several pages of video and text that will answer virtually any question your prospect may have about Numis Network. The key point is this creates leverage – you spend less time on the phone with weak prospects.

In fact, I have had people join Numis Network – without me even talking to them – by using this John Stalvey funnel.

A couple of the drawbacks of using the John Stalvey funnel is marketing loves variety. Once people have seen a lead capture page before, the conversion rate tends to drop. This is why you want to have additional options open for marketing. In our team in Numis Network, we have some exlclusive marketing funnels that are highly effective, and customizable. You can put your own video on the opt-in page for example.

The other issue is confusion. I've spoken to some prospect who were not aware the emailsweere coming from me – they though John Stalvey was writing them directly. This can be a bit disorienting for some prospects, but it’s a minor issue.

All in all, the John Stalvey marketing funnel is a good marketing funnel for Numis Network, but the real key is getting traffic to the front end of your funnel. And that's the kind of thing where you really want to work with somebody who really understand marketing – and how to drive traffic to your opt-in pages.

As the creator of MLMZing.com, I have the experience and ability to give people on my team simple, duplicatable marketing systems that can help you get the right kind of high quality prospects. And that's one of the keys to my personal success.

But, we also create a customized marketing plan for you as soon as you join our team. So you know exactly what the game plan is.

More Great Information about Andrew Murray Numis and the John Stalvey Funnel, Check this site out: http://www.thenumisnetworker.com/john-stalvey-funnel-review



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